Welcome to
Fandom Unpacked
Exploring why fans do what they do.
How Fandom Is Built
What makes us fans? Why do we show up, fall in love, become obsessed, and keep coming back for more?
Welcome to Fandom Unpacked, a podcast exploring the people, passions, and powerful forces behind fandom. Through conversations with the people behind the brands, experiences, and cultural phenomena that inspire devotion, we unpack what makes fans tick, what brings people together, and how fandom shapes the world around us.
Hosted by Damian Bazadona (Situation) and Peter Yagecic (A Mind at Work Consulting), who bring more than two decades of experience helping some of the world’s most iconic brands inspire audiences and build fandom.
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Episodes
Special Edition of Fandom Unpacked
What did the past year reveal about how fandom is really built and what comes next?
In this special year-in-review episode of Fandom Unpacked, we bring together the best insights from conversations across sports, culture, and entertainment to unpack how leading organizations are building deeper, more durable fan relationships beyond a single game, show, or moment.
Listen to what leaders from the NBA, USTA (US Open), New York Red Bulls, The Recording Academy, PBS, and more have to say about community, identity, and designing experiences that keep fans connected year-round.
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Send your question for an upcoming episode to ‘question at fandomunpacked dot com’ or record it using the button below.